Privacy Policy Effective Date: June 9, 2008 Backfence Inc. ("Backfence") is committed to protecting your privacy. We know that you care about how information about you is used and shared, and we appreciate your trust that we will use that information carefully and sensibly in accordance with this Privacy Policy. Please read this Privacy Policy carefully so that you understand our privacy practices. By visiting Backfence.com, you agree that your use of our site, and any dispute over privacy, is governed by this Privacy Policy and our Terms & Conditions. Children's Privacy Backfence.com is not intended for children under the age of 13, and we do not knowingly allow anyone under the age of 13 to register for the site or provide us with any personally identifying information. If you are under the age of 13, please do not attempt to register to use this site. Because of the nature of this site, activities involving children, or a specific child, may be the topics of postings and comments on Backfence.com, and photographs posted on the site by parents or other community members may include images of children. Please respect the privacy of these children by not providing personal information about any child on the site unless you are the child's parent or guardian or have the explicit consent of the child, parent or guardian. In any event, never use the site to demean children or a specific child in any way. The Information We Collect and How We Use It The information we collect falls into two categories: (1) personal information that you provide to us when you register to use our Web site, and (2) certain anonymous information that we collect as you navigate through the Backfence.com pages. Below is a description of each type of information we collect and how we use it: Registration Information Anyone may visit Backfence.com and read its contents, but only registered users may post information or comments or use certain Backfence.com services. We require users to register to encourage responsible and courteous conduct that is consistent with our Terms & Conditions. In our registration process, we require you to provide your name, e-mail address, zip code and age. We use this information to create a unique registration profile for you, to communicate with you regarding your registration, and to verify that you are not under the age of 13. We also may ask you to provide, at your option, your address and certain demographic information. This information will help us to better understand our audience, but is not required as a condition of registering; you may decline to provide any or all such optional information. Once you register with Backfence.com and sign in to our site, you are not anonymous to us, though you may use an assumed member name when posting to the site if you'd prefer to remain anonymous to other members of the Backfence.com community and other visitors to the site. Businesses that register with Backfence.com to place display or Yellow Pages advertisements will be required to provide some additional information during the registration process. E-mail Address We require you to provide your e-mail address as part of the registration process. When you register with our site, we will send you an e-mail confirming your registration. We may use your e-mail address to send you administrative e-mails from time to time containing announcements and communications regarding the Backfence service. If you do not wish to receive administrative e-mails from us, please do not register to use our site. You also may elect to receive regular newsletters or information updates from us or to receive commercial e-mails from us that advertise our services and the products or services of our advertising partners. Even if you choose to receive commercial e-mails, we will not share your e-mail address with our third-party advertisers, though we may send you advertising materials on their behalf. Our newsletters, information updates and advertising e-mails will be sent to you only if you request them on an opt-in basis. Once you have opted in to receive such e-mails, you may unsubscribe from them at any time by following the simple instructions included in each e-mail. Browser-Level Information and Cookies When you visit Backfence.com, our web server automatically collects limited information about your computer configuration, such as the type of browser software you use, the operating system you're running and your IP address, and we also use "cookies" to track which pages of our site you visit. This information does not contain your personal information or otherwise tell us who you are. We use this information to make our site as useful as we can for as many users as possible. We use cookies to prevent you from having to re-enter your log-in information each time you visit the site. If you leave Backfence.com to visit our advertisers' Web sites, some of those advertisers also may place cookies on your computer. We don't have access to those cookies or to any information they contain, and the use and collection of your information by such third-party advertisers is governed by the advertiser's Privacy Policy, which may be different from ours. Because cookies are stored on your hard drive, not on our Web site, you can set your browser to decline cookies and can delete them from your computer. However, if you don't accept cookies, you may need to re-enter your log-in information each time you visit our site, and you may not be able to take advantage of various features on our site that are available to other visitors. Aggregate Information Used to Serve and Target Ads We may aggregate the information we collect from our users and use this anonymous, aggregated information to target ads on our site. (For example, we may use this information to tell advertisers the age range, gender composition, and geographic location of the audience the advertisers will be reaching.) When we aggregate your information, no specific personal information is included, and you cannot be identified from this aggregate information. Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties on our site - for example, in a post, comment, classified ad, event listing or Yellow Pages review, or on other areas of our site - that information can be seen, collected and used by anyone who visits the site. We cannot control and therefore cannot be responsible for any unauthorized third-party use of such information. Please respect the privacy of others by not posting their personal information on our site without their permission. Disclosure of Information Information about our customers is an important part of our business, and we are not in the business of selling it to others. Backfence.com will not rent, sell, or share your personal information with unaffiliated companies or people except (1) as necessary to provide you with products or services you've requested, (2) when we have your permission, or (3) as follows: We may disclose your personal information to trusted partners who work on behalf of Backfence.com under confidentiality agreements. These companies may use your personal information to help us serve you. However, these companies are not allowed to share this information or to use it for their own purposes. We may disclose your personal information when release is appropriate to comply with law, to enforce our Terms & Conditions, or to protect the rights, property or safety of members of the Backfence community, other visitors to our site, our advertisers and other customers, the public, or Backfence and its employees. As our business grows, we may buy or sell various assets. In the event that Backfence.com or some or all of our assets are acquired by another company, information about our users may be among the transferred assets. How To Make Changes To Your Personal Information You can edit your Backfence.com registration information, including your e-mail address and options for receiving news and information and advertising e-mails, and can delete your registration and member name, at any time by going to the My Account page. If you delete your Backfence.com registration, certain personal information might remain in our archived records after your account has been deleted. The Information Third-Parties Collect from Backfence.com Third Party Advertising Backfence.com works with third party advertising networks that may use their own Cookies or Tracking Code, inserted into Backfence.com pages, to collect data and serve relevant advertising to visitors. Currently Backfence.com only serves third party adverts from the Google AdSense network which is operated under the terms of the Google Privacy Policy. Web Reporting Tools It is common for website owners to insert tracking code into their pages which is able, often through the use of Cookies and JavaScript, to track users as they navigate their way around that website. Backfence.com uses such technology, from a third party, to build aggregated reports. Backfence.com does not use this data to identify any individual, although in rare circumstances it is conceivable that the identification of an individual from the data collected in this manner may be possible. Because of the power of such web reporting tools we have chosen to use Google Analytics as it is also operated under the terms of the Google Privacy Policy. Backfence allows employees of the following two companies, who ahere to the terms of this privacy policy and strict internal procedures, access to the Google Analytics interface for Backfence.com: Backfence Inc. 8405 Greensboro Dr, Ste 700 McLean, VA 22102 US Rating Room Ltd. 10F Ardmillan Place Edinburgh EH11 2JU UK Links To Other Sites Backfence.com, and users who post information on Backfence.com, may provide links to third-party Web sites whose privacy policies we do not control. When you access another site, use of any information you provide is governed by the Privacy Policy of the operator of the site you're visiting. Archiving and Storage All Backfence.com postings may be stored in our database, even after deletion from the site. Our web logs and other records may be stored indefinitely. In addition, search engines and other sites not affiliated with Backfence.com may cache or archive postings from Backfence.com, and may make such postings available for viewing on their sites. (For example, some search engines take a snapshot of each web page examined by the search engine as it crawls the web, and may cache these pages as a backup in case the original page is unavailable. Search engine users can view the cached pages simply by clicking on the "cached" link.) We have no control over this. Security Backfence.com has taken steps to protect the confidentiality of the personal information it collects from members of the Backfence community. Information we gather on Backfence.com is stored within Backfence.com-controlled databases (or databases hosted on our behalf) on servers maintained in protected environments, and we limit access to your personal information to Backfence.com employees who we believe need to see that information to provide you with services or otherwise do their jobs. However, no physical or electronic security system is impenetrable, and we cannot guarantee the security of our servers or databases, nor can we guarantee that the information that you supply to us won't be intercepted during transmission over the Internet. It is important for you to protect against unauthorized access to your Backfence.com account, especially on a shared computer, by logging out when you are finished using our site. Changes to this Privacy Policy Because the web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we'll post the changes to this Privacy Policy on this Web site and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Backfence.com Web site after we post any such changes, you accept the Privacy Policy as modified. Report Misconduct If you see something on Backfence that you consider inappropriate or abusive, please let us know immediately. Click a Report Misconduct link on the post or comment. We will review the content to see if it meets our guidelines. Contact Us For more information, or if you have questions about this Privacy Policy, please contact us by email at info@backfence.com.

Privacy Policy : Terms & Conditions : © 2008 Backfence Inc. "Backfence" and "It's All Local" are trademarks of Backfence Inc.